Revlon Can't Win the Youth Game

The other night I saw the first Revlon commercial starring 38-year-old actress and new spokeswoman Jennifer Connelly. Unfortunately they made her up like a Robert Palmer girl and aged her up about 10 years (photo at left), but she's a great pick for the brand nonetheless. It got me thinking...

As far as representing the "mature woman," Revlon has nailed it, haven't they? Every ambassador is classy, beautiful and talented. But when it comes to twenty-somethings, they pick the most unlikeable chicks in Hollywood. The latest (as of Monday)? Jessica Biel.

Check out the stats:

Age 30-50
Jennifer Connelly (Oscar winner)
Halle Berry (Oscar winner)
Julianne Moore (Oscar nominee)
Susan Sarandon (Oscar winner)
Elle MacPherson (actress, model, prestige business owner)

20-somethings
Kate Bosworth (never been in a good film, totally unhealthy)
Jessica Alba (never been in a good film)
Jessica Biel (never been in a good film, kind of a man)

If Revlon wants to capture ANY of the youth market they need to step it up and at least pick someone with a personality. Then again, if your best product is lipstick, is aiming older a bad idea?

Do you wear lipstick?
	Often
	Occasionally
	Never