Tuesday, April 14, 2009

A Magazine Gets Real (For Just One Issue)

Whoa - ANOTHER post about a fashion mag breaking the mold. Is the speedy decline of print publishing creating a byproduct of awesome? Did budget cuts mean they had to lay off the photoshop staff?!

This Saturday's new issue of French ELLE features a huge spread of stars who agreed to be photographed with NO MAKEUP and NO RETOUCHING. Not only that, but Eva Herzigova appears on the cover au naturale - under eye puffiness, asymmetry and all. (And still stunning, I might add.)

Man. If "real" were ever to become a trend in fashion publishing (and it won't - cause their advertisers WANT you to feel inadequate. Don't you watch Mad Men?), can you imagine the impact on the self-image the average woman? How many syringes of Botox would go uninjected! Tubes of Proactiv unsqueezed! Healthy lunches un-purged!

What I want to know is how the f*ck ELLE got away with this? Weren't the beauty advertisers pissed? Or are things that different in Europe?

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